I designed an L Conference Banner for the Your Message Matters LIVE event. The thought process was that I was rebranding a previous banner. The previous banner was made before the company rebranded, so I designed a new one.
The purpose of this banner was to have it displayed outside of the conference room so the attendees knew where the conference was. I made sure to have the name of the conference the first thing that caught your eye, then all of the other information was in a smaller font.
