The prompt for this project was to go around our college campus and find a “bad” advertisement that we would like to redesign. “Bad” meant that they did not use the design principles well and the message they were trying to convey was not communicated well.
I redesigned this advertisement for a movie screening that was happening on campus. The movie is called “A Plastic Ocean.” The initial poster had too much information on it and it was cluttered. For the redesign, I decided to simplify the information and make the whale and the title of the movie the main focal point. The idea behind the whale was that I wanted it too look like it was made up of plastic and trash on the inside to raise awareness of how littering can affect ocean life.
